Alphagorithm Design

An identity that reads as clearly in Arabic script as it does in Latin script.

What we make

  • Identity and logo: the mark, its Arabic and Latin lockups, its colours and type, and a guide that keeps them consistent wherever you use them.
  • Posts: social designs that start from a template and are filled with your real material, so your posts stay recognisably yours.
  • Print: pages and information sheets, ready to print and share.

How it is checked

Every piece is rendered at its real size before handover, then reviewed separately from the work: the facts, the joining of the Arabic, and the contrast of each colour on its ground.

Our work

The Alphagorithm identity. Our own: the mark, Arabic and Latin lockups under one rule, and a version redrawn for small sizes.

Alphagorithm letterhead, front: Arabic and Latin lockups in the header, the Alphagorithm line in the footer, fold and punch marks, and the mark as a pale tint cropped by the sheet's edge
Back of the letterhead: indigo, the mark in green, and the mark large in a tone close to the ground, cropped by the sheet's edge
Alphagorithm post: the mark and the line: One name, from the first study to the finished work.
The small version of the mark enlarged, with the outline of the full drawing over it: a wider slit and a larger hookThe small version of the mark at its true size
  • Alphagorithm Design, Latin lockup
  • Alphagorithm Marketing, Latin lockup
  • Alphagorithm Research, Latin lockup